Education & Engagement
Internally-provide a valuable source of educational data to all members vital to the health and prosperity of the industry

Externally-represent the hotel industry priorities with city and state legislators and community stakeholders

Advocacy
In collaboration with industry stakeholders, share the positive attributes of tourism, to include, but not limited to, workforce initiatives and culture/quality of life in Virginia Beach with residents and guests.

Tourism Development
Engage in activities and strategic planning to benefit the hospitality industry and residents with venue development opportunities, yielding additional visitation to the area.

Community Engagement
Support campaigns in our community and industry that benefit and protect the residents and natural resources.  Examples include:  Adopt-A-Muster, Hospitality for the Holidays, FoodBank BackPack, campaign, Beachy Clean/Clean the Bay Day initiatives and other community-minded activities.

Business Networking
Provide networking opportunities for our members to build relationships and support the expansion of business.